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Sunday, July 22 2018 @ 10:38 PM CDT

Search engines: don't sell those copyrighted keywords

Google loses in court:
Google’s AdWords underwent a policy change in April 2004. Until then Google had respected requests from companies that asked it to prevent their marks from being available for sponsorship. Now Google only takes action when a trade marked term is used in the text of an ad – i.e. the trade marked term can still trigger the ad.

The policy change has seen a flurry of suits against Google – including the action filed by GEICO.

Now we can get back to "saving a lot of money on car insurance" and watching animated geckos. Ooh baby.

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