Contributed by: filbert Monday, August 15 2005 @ 06:52 AM CST
Google’s AdWords underwent a policy change in April 2004. Until then Google had respected requests from companies that asked it to prevent their marks from being available for sponsorship. Now Google only takes action when a trade marked term is used in the text of an ad – i.e. the trade marked term can still trigger the ad.Now we can get back to "saving a lot of money on car insurance" and watching animated geckos. Ooh baby.
The policy change has seen a flurry of suits against Google – including the action filed by GEICO.