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Official Beer of the NFL up for grabs

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Ah, football . . . beer . . . football . . . beer . . .
The NFL is seeking a multiyear deal, potentially worth hundreds of millions of dollars. The league's beer sponsor has the rights to use the NFL shield, playoffs and Super Bowl logos in advertising and promotional efforts. Incumbent Coors Brewing signed a $300 million, five-year deal in 2002. That contract gave the NFL an option to seek a new partner after four seasons.