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Search engines give increasingly different results

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From Searchenginewatch.com:
Searchers relying on a single search engine are missing a vast swath of web content that they could easily find simply by trying their qSearch engines give increasingly different resultsueries on other engines. And marketers targeting a single search engine in their optimization efforts are effectively abandoning a potentially huge amount of traffic from other sources.

This supports using search engine aggregators like Dogpile rather than concentrating on one engine, even if it's Google.